Plaza Premium Group (PPG), the award-winning global airport hospitality services provider, has appointed Gigi Cheung as the Managing Director of Global Marketing, Products and Partnerships, effective immediately. Ms. Cheung is a seasoned practitioner, bringing over 24 years of experience in business development, partnerships, sales and consumer experience.
In her new role, Gigi will take the lead in developing and implementing strategies to establish PPG’s global marketing standards. She will lead e-commerce development and operations as well as focus on strengthening the marketing team, analyzing market trends, cultivating industry relationships and ensuring alignment with international standards and company values.
Gigi will report directly to Mei Mei Song, Chief Transformation Officer and Jonathan Song, Chief Commercial Officer to drive initiatives that will align with PPG’s overall commercial and transformational objectives.
Jonathan Song, Chief Commercial Officer of Plaza Premium Group said: ““We are thrilled to welcome Gigi to our leadership team in Hong Kong. Her diverse experience is well suited to PPG’s dynamic and expanding portfolio, and we are confident that she will further drive our global marketing strategies to new heights.”
Most recently, Gigi served as Vice President for the launch of K11 MUSEA in Hong Kong as a cultural destination, where she led the strategic development of sales, partnerships and a loyalty program to elevate customer experience. Prior to that she had a nine-year tenure at New World Development and held key positions in marketing and retail at Proctor & Gamble, Kao, Jardine Matheson, Adidas and Puma.
Plaza Premium Group (PPG), the award-winning global airport hospitality services provider, has appointed Gigi Cheung as the Managing Director of Global Marketing, Products and Partnerships, effective immediately. Ms. Cheung is a seasoned practitioner, bringing over 24 years of experience in business development, partnerships, sales and consumer experience.
In her new role, Gigi will take the lead in developing and implementing strategies to establish PPG’s global marketing standards. She will lead e-commerce development and operations as well as focus on strengthening the marketing team, analyzing market trends, cultivating industry relationships and ensuring alignment with international standards and company values.
Gigi will report directly to Mei Mei Song, Chief Transformation Officer and Jonathan Song, Chief Commercial Officer to drive initiatives that will align with PPG’s overall commercial and transformational objectives.
Jonathan Song, Chief Commercial Officer of Plaza Premium Group said: ““We are thrilled to welcome Gigi to our leadership team in Hong Kong. Her diverse experience is well suited to PPG’s dynamic and expanding portfolio, and we are confident that she will further drive our global marketing strategies to new heights.”
Most recently, Gigi served as Vice President for the launch of K11 MUSEA in Hong Kong as a cultural destination, where she led the strategic development of sales, partnerships and a loyalty program to elevate customer experience. Prior to that she had a nine-year tenure at New World Development and held key positions in marketing and retail at Proctor & Gamble, Kao, Jardine Matheson, Adidas and Puma.
Plaza Premium Group (PPG), the award-winning global airport hospitality services provider, has appointed Gigi Cheung as the Managing Director of Global Marketing, Products and Partnerships, effective immediately. Ms. Cheung is a seasoned practitioner, bringing over 24 years of experience in business development, partnerships, sales and consumer experience.
In her new role, Gigi will take the lead in developing and implementing strategies to establish PPG’s global marketing standards. She will lead e-commerce development and operations as well as focus on strengthening the marketing team, analyzing market trends, cultivating industry relationships and ensuring alignment with international standards and company values.
Gigi will report directly to Mei Mei Song, Chief Transformation Officer and Jonathan Song, Chief Commercial Officer to drive initiatives that will align with PPG’s overall commercial and transformational objectives.
Jonathan Song, Chief Commercial Officer of Plaza Premium Group said: ““We are thrilled to welcome Gigi to our leadership team in Hong Kong. Her diverse experience is well suited to PPG’s dynamic and expanding portfolio, and we are confident that she will further drive our global marketing strategies to new heights.”
Most recently, Gigi served as Vice President for the launch of K11 MUSEA in Hong Kong as a cultural destination, where she led the strategic development of sales, partnerships and a loyalty program to elevate customer experience. Prior to that she had a nine-year tenure at New World Development and held key positions in marketing and retail at Proctor & Gamble, Kao, Jardine Matheson, Adidas and Puma.
