Plaza Premium Group (PPG), the leading global airport hospitality services
provider, has partnered with Whence, a hospitality marketplace, to bring to life its Proudly Local initiative in Canada.
This collaboration introduces curated products from bespoke, hyperlocal brands into Plaza Premium Lounges (PPL),
offering travellers a taste of each city’s unique offerings.
PPG operates over 1,600 touchpoints globally and serves close to 2.8 million travellers per year in Canada alone. As
part of its commitment to sustainability and supporting local economies under its ESG mission, PPG actively connects
travellers with locally sourced products and experiences. Through its Proudly Local initiative, PPG celebrates the
diverse communities that make Canada unique by showcasing hyperlocal, independently owned brands with high
standards.
Whence worked closely with PPG to curate and vet a selection of thoughtful brands for Proudly Local. Whence
partners exclusively with high-quality producers that prioritize community impact, ethical manufacturing, and
environmental stewardship to elevate guest experiences. This year, travellers visiting select lounges can enjoy local
beers from Prince Edward County and wines from family-run vineyards in the Niagara Peninsula, reflecting PPG’s
commitment to showcasing the best of Canada while promoting environmental and social responsibility.
“We’re proud to partner with Whence, whose dedication to thoughtfully sourced brands and a meaningful
connection aligns with the essence of our Proudly Local initiative,” said Pascal Bélanger, Senior Vice President of the
Americas at PPG. “By working together, we’re enhancing our guests’ experience while giving local businesses with
exceptional standards a global platform to grow and thrive”.
Brands and Products at select lounges in Toronto Pearson International Airport
- Matron Fine Beer: Based in Bloomfield, Prince Edward County, this women-led brewery crafts perfectly
simple, elegantly balanced, and aromatic beers. Nestled on a working farm, Matron embraces its rural roots
with a focus on authenticity, kindness, and craftsmanship.
Product Feature: Available in the lounge are Bobo Farmhouse Wheat, a wheat ale with elegant
and delicate fruit and spice notes, and Janky IPA, an aromatic, easy-drinking IPA with juicy notes
of citrus, tropical and stone fruits.
- Sons & Daughters Winery: Sitting at the very top of the Niagara Peninsula, Sons & Daughters produces
VQA-certified wines in the unique sandy and gravelly soils of the Fonthill Kame Delta, a glacial deposit
formed during the last Ice Age. Sons & Daughters is the only winery in Pelham and cultivates two distinct
vineyards, blending tradition, quality, and a passion for winemaking rooted in family values.
Product Feature: Guests can sip on their Sparkling Riesling, featuring light and crisp bubbles, a
touch of sweetness, and delicate notes of green apple, pink grapefruit, and honeysuckle.
- Paradise Grapevine: Evolving from a Toronto wine bar to a premier natural winemaker, Paradise Grapevine
crafts VQA-certified, low-intervention wines from Niagara grapes that celebrate Ontario’s unique terroir.
Product Feature: Featured in the lounge is their Party Favour Pink, a crisp rosé made from Niagara
VQA Gamay, Cabernet Franc, Rotburger, and Blaufränkisch. It offers notes of Campinos, salty red
berries, and cream, complemented by a refreshing acid profile and a robust pink tint.
Together with these brands, PPG and Whence are excited to present Flights & Flavours, a community event debuting
at Plaza Premium Lounge International Departures, Terminal 3, Toronto Pearson Airport, from December 2-6. This
engaging series invites guests to Meet the Makers behind these hyperlocal brands.
Brands and Products available at Vancouver International Airport
- Cyrc: Championing the circular economy, Cyrc transforms post-industrial plastic waste into artful and
functional home decor. Their products are 3D printed from traceable, recycled materials and are fully
recyclable at the end of their lifecycle, an approach that redefines sustainable design and zero-waste
creations.
Product Feature: Select Cyrc vases are thoughtfully displayed at PPG’s new flagship lounge at YVR,
reflecting our shared vision for incorporating sustainable and innovative design elements into our
spaces.
- Genuine Tea: A pioneer of Canada’s third-wave tea movement committed to transparency and
sustainability, Genuine Tea sources teas directly from farmers, ensuring fair wages while crafting a
thoughtful and authentic tea experience. Available at Root98, YVR International Airport
Product Feature: Guests can unwind with a variety of single-serve teas, from Moringa Mint to Earl Grey, offering a refreshing and mindful tea experience, available at Root98.
“The stories behind these businesses are inspiring, and that’s exactly what guests want to be part of. If we can
provide thoughtful brands with more opportunities, take on the heavy lifting buyers previously faced to align their
purchases with their values and create spaces where guests can delight in the details, everyone wins. That’s what
Whence is all about,” said Sonia Ruparell, Founder & CEO of Whence. “We’re thrilled to partner with PPG. By sourcing
thoughtfully with Whence and giving these brands a global platform, PPG is leading the hospitality industry in a
meaningful way, walking the walk, and helping local economies grow.”
To explore these exceptional brands and their products, book your Proudly Local experience at the PPL Landmark
lounge at Toronto Pearson International Airport (YYZ), here, and the newly reimagined PPL Flagship lounge at
Vancouver International Airport (YVR), here.
Discover Proudly Local in Toronto here and see how PPG is celebrating local culture and community through this
initiative.
All brands mentioned were thoughtfully sourced with Whence. You can learn more about Whence here.
Plaza Premium Group (PPG), the leading global airport hospitality services
provider, has partnered with Whence, a hospitality marketplace, to bring to life its Proudly Local initiative in Canada.
This collaboration introduces curated products from bespoke, hyperlocal brands into Plaza Premium Lounges (PPL),
offering travellers a taste of each city’s unique offerings.
PPG operates over 1,600 touchpoints globally and serves close to 2.8 million travellers per year in Canada alone. As
part of its commitment to sustainability and supporting local economies under its ESG mission, PPG actively connects
travellers with locally sourced products and experiences. Through its Proudly Local initiative, PPG celebrates the
diverse communities that make Canada unique by showcasing hyperlocal, independently owned brands with high
standards.
Whence worked closely with PPG to curate and vet a selection of thoughtful brands for Proudly Local. Whence
partners exclusively with high-quality producers that prioritize community impact, ethical manufacturing, and
environmental stewardship to elevate guest experiences. This year, travellers visiting select lounges can enjoy local
beers from Prince Edward County and wines from family-run vineyards in the Niagara Peninsula, reflecting PPG’s
commitment to showcasing the best of Canada while promoting environmental and social responsibility.
“We’re proud to partner with Whence, whose dedication to thoughtfully sourced brands and a meaningful
connection aligns with the essence of our Proudly Local initiative,” said Pascal Bélanger, Senior Vice President of the
Americas at PPG. “By working together, we’re enhancing our guests’ experience while giving local businesses with
exceptional standards a global platform to grow and thrive”.
Brands and Products at select lounges in Toronto Pearson International Airport
- Matron Fine Beer: Based in Bloomfield, Prince Edward County, this women-led brewery crafts perfectly
simple, elegantly balanced, and aromatic beers. Nestled on a working farm, Matron embraces its rural roots
with a focus on authenticity, kindness, and craftsmanship.
Product Feature: Available in the lounge are Bobo Farmhouse Wheat, a wheat ale with elegant
and delicate fruit and spice notes, and Janky IPA, an aromatic, easy-drinking IPA with juicy notes
of citrus, tropical and stone fruits.
- Sons & Daughters Winery: Sitting at the very top of the Niagara Peninsula, Sons & Daughters produces
VQA-certified wines in the unique sandy and gravelly soils of the Fonthill Kame Delta, a glacial deposit
formed during the last Ice Age. Sons & Daughters is the only winery in Pelham and cultivates two distinct
vineyards, blending tradition, quality, and a passion for winemaking rooted in family values.
Product Feature: Guests can sip on their Sparkling Riesling, featuring light and crisp bubbles, a
touch of sweetness, and delicate notes of green apple, pink grapefruit, and honeysuckle.
- Paradise Grapevine: Evolving from a Toronto wine bar to a premier natural winemaker, Paradise Grapevine
crafts VQA-certified, low-intervention wines from Niagara grapes that celebrate Ontario’s unique terroir.
Product Feature: Featured in the lounge is their Party Favour Pink, a crisp rosé made from Niagara
VQA Gamay, Cabernet Franc, Rotburger, and Blaufränkisch. It offers notes of Campinos, salty red
berries, and cream, complemented by a refreshing acid profile and a robust pink tint.
Together with these brands, PPG and Whence are excited to present Flights & Flavours, a community event debuting
at Plaza Premium Lounge International Departures, Terminal 3, Toronto Pearson Airport, from December 2-6. This
engaging series invites guests to Meet the Makers behind these hyperlocal brands.
Brands and Products available at Vancouver International Airport
- Cyrc: Championing the circular economy, Cyrc transforms post-industrial plastic waste into artful and
functional home decor. Their products are 3D printed from traceable, recycled materials and are fully
recyclable at the end of their lifecycle, an approach that redefines sustainable design and zero-waste
creations.
Product Feature: Select Cyrc vases are thoughtfully displayed at PPG’s new flagship lounge at YVR,
reflecting our shared vision for incorporating sustainable and innovative design elements into our
spaces.
- Genuine Tea: A pioneer of Canada’s third-wave tea movement committed to transparency and
sustainability, Genuine Tea sources teas directly from farmers, ensuring fair wages while crafting a
thoughtful and authentic tea experience. Available at Root98, YVR International Airport
Product Feature: Guests can unwind with a variety of single-serve teas, from Moringa Mint to Earl Grey, offering a refreshing and mindful tea experience, available at Root98.
“The stories behind these businesses are inspiring, and that’s exactly what guests want to be part of. If we can
provide thoughtful brands with more opportunities, take on the heavy lifting buyers previously faced to align their
purchases with their values and create spaces where guests can delight in the details, everyone wins. That’s what
Whence is all about,” said Sonia Ruparell, Founder & CEO of Whence. “We’re thrilled to partner with PPG. By sourcing
thoughtfully with Whence and giving these brands a global platform, PPG is leading the hospitality industry in a
meaningful way, walking the walk, and helping local economies grow.”
To explore these exceptional brands and their products, book your Proudly Local experience at the PPL Landmark
lounge at Toronto Pearson International Airport (YYZ), here, and the newly reimagined PPL Flagship lounge at
Vancouver International Airport (YVR), here.
Discover Proudly Local in Toronto here and see how PPG is celebrating local culture and community through this
initiative.
All brands mentioned were thoughtfully sourced with Whence. You can learn more about Whence here.
Plaza Premium Group (PPG), the leading global airport hospitality services
provider, has partnered with Whence, a hospitality marketplace, to bring to life its Proudly Local initiative in Canada.
This collaboration introduces curated products from bespoke, hyperlocal brands into Plaza Premium Lounges (PPL),
offering travellers a taste of each city’s unique offerings.
PPG operates over 1,600 touchpoints globally and serves close to 2.8 million travellers per year in Canada alone. As
part of its commitment to sustainability and supporting local economies under its ESG mission, PPG actively connects
travellers with locally sourced products and experiences. Through its Proudly Local initiative, PPG celebrates the
diverse communities that make Canada unique by showcasing hyperlocal, independently owned brands with high
standards.
Whence worked closely with PPG to curate and vet a selection of thoughtful brands for Proudly Local. Whence
partners exclusively with high-quality producers that prioritize community impact, ethical manufacturing, and
environmental stewardship to elevate guest experiences. This year, travellers visiting select lounges can enjoy local
beers from Prince Edward County and wines from family-run vineyards in the Niagara Peninsula, reflecting PPG’s
commitment to showcasing the best of Canada while promoting environmental and social responsibility.
“We’re proud to partner with Whence, whose dedication to thoughtfully sourced brands and a meaningful
connection aligns with the essence of our Proudly Local initiative,” said Pascal Bélanger, Senior Vice President of the
Americas at PPG. “By working together, we’re enhancing our guests’ experience while giving local businesses with
exceptional standards a global platform to grow and thrive”.
Brands and Products at select lounges in Toronto Pearson International Airport
- Matron Fine Beer: Based in Bloomfield, Prince Edward County, this women-led brewery crafts perfectly
simple, elegantly balanced, and aromatic beers. Nestled on a working farm, Matron embraces its rural roots
with a focus on authenticity, kindness, and craftsmanship.
Product Feature: Available in the lounge are Bobo Farmhouse Wheat, a wheat ale with elegant
and delicate fruit and spice notes, and Janky IPA, an aromatic, easy-drinking IPA with juicy notes
of citrus, tropical and stone fruits.
- Sons & Daughters Winery: Sitting at the very top of the Niagara Peninsula, Sons & Daughters produces
VQA-certified wines in the unique sandy and gravelly soils of the Fonthill Kame Delta, a glacial deposit
formed during the last Ice Age. Sons & Daughters is the only winery in Pelham and cultivates two distinct
vineyards, blending tradition, quality, and a passion for winemaking rooted in family values.
Product Feature: Guests can sip on their Sparkling Riesling, featuring light and crisp bubbles, a
touch of sweetness, and delicate notes of green apple, pink grapefruit, and honeysuckle.
- Paradise Grapevine: Evolving from a Toronto wine bar to a premier natural winemaker, Paradise Grapevine
crafts VQA-certified, low-intervention wines from Niagara grapes that celebrate Ontario’s unique terroir.
Product Feature: Featured in the lounge is their Party Favour Pink, a crisp rosé made from Niagara
VQA Gamay, Cabernet Franc, Rotburger, and Blaufränkisch. It offers notes of Campinos, salty red
berries, and cream, complemented by a refreshing acid profile and a robust pink tint.
Together with these brands, PPG and Whence are excited to present Flights & Flavours, a community event debuting
at Plaza Premium Lounge International Departures, Terminal 3, Toronto Pearson Airport, from December 2-6. This
engaging series invites guests to Meet the Makers behind these hyperlocal brands.
Brands and Products available at Vancouver International Airport
- Cyrc: Championing the circular economy, Cyrc transforms post-industrial plastic waste into artful and
functional home decor. Their products are 3D printed from traceable, recycled materials and are fully
recyclable at the end of their lifecycle, an approach that redefines sustainable design and zero-waste
creations.
Product Feature: Select Cyrc vases are thoughtfully displayed at PPG’s new flagship lounge at YVR,
reflecting our shared vision for incorporating sustainable and innovative design elements into our
spaces.
- Genuine Tea: A pioneer of Canada’s third-wave tea movement committed to transparency and
sustainability, Genuine Tea sources teas directly from farmers, ensuring fair wages while crafting a
thoughtful and authentic tea experience. Available at Root98, YVR International Airport
Product Feature: Guests can unwind with a variety of single-serve teas, from Moringa Mint to Earl Grey, offering a refreshing and mindful tea experience, available at Root98.
“The stories behind these businesses are inspiring, and that’s exactly what guests want to be part of. If we can
provide thoughtful brands with more opportunities, take on the heavy lifting buyers previously faced to align their
purchases with their values and create spaces where guests can delight in the details, everyone wins. That’s what
Whence is all about,” said Sonia Ruparell, Founder & CEO of Whence. “We’re thrilled to partner with PPG. By sourcing
thoughtfully with Whence and giving these brands a global platform, PPG is leading the hospitality industry in a
meaningful way, walking the walk, and helping local economies grow.”
To explore these exceptional brands and their products, book your Proudly Local experience at the PPL Landmark
lounge at Toronto Pearson International Airport (YYZ), here, and the newly reimagined PPL Flagship lounge at
Vancouver International Airport (YVR), here.
Discover Proudly Local in Toronto here and see how PPG is celebrating local culture and community through this
initiative.
All brands mentioned were thoughtfully sourced with Whence. You can learn more about Whence here.
